Filipino beauty news roundup for first quarter of 2023
If there’s anything the first quarter of the year has shown us, is that gone are the pandemic days! The local beauty scene in particular is seen to be back and booming! And no other than Filipino favorite makeup brand, Ever Bilena (EB) leads the noise with its new drops, meet and greet activities, plus its celebration of EB’s 40th Anniversary last March 2023!
New color drops
Entering 2023, Ever Bilena released a new line of 12 universally flattering nail polish colors as it paid homage to the company’s first ever product back four decades ago! This time with more unique and diverse shades, featuring an icy blue, olive grey hues among others.
Their newest hit, Ever Bilena Pillow Pop, a hybrid cream-to-powder blush formula has also entered the picture with three wearable shades: Dreamy Coral, Dreamy Rose, and Dreamy Peach. Its one-of-a-kind bouncy consistency help create a soft-focus, diffused matte pop of color on the cheeks with a seamless air-blush finish!
Ever Bilena presents Kim Mingue fan meet
Not without new surprises, Ever Bilena has collaborated with RISE Media to bring Korean actor Kim Mingue to the Philippines for a fan meet with his Filipino supporters at New Frontier Theater in Quezon City on April 14, 2023!
In what is truly a “Heavenly Moment” with Kim Mingue, Ever Bilena is giving its customers a heavenly treat by hosting a raffle giveaway to 20 lucky shoppers for a chance to win two tickets each! With the grand prize being 2 VIP tickets worth Php 18,500!
The mechanics are simple. Make a single purchase transaction from participating stores worth at least Php 800 of Ever Bilena products within the promo duration to qualify! Simply submit the ticket receipt through a QR code provided by Ever Bilena and automatically be entered for the raffle draw. Unlimited entries are welcome until April 7, 2023!
Learn more about it at Ever Bilena’s official Facebook and Instagram pages @everbilenaofficial.
Queens unite in the name of beauty
Beauty pageantry has become a national obsession as the country’s beauty queen representatives have gone on to bring pride to the Philippines on international stages!
No other than Ever Bilena to bring the most beautiful Filipinas together on its 40th Anniversary Celebration at SMX Convention Center last March 21, 2023.
The company officially announced its partnership as the Official Makeup Sponsor with the country’s most prestigious pageants, namely Binibining Pilipinas, Miss World Philippines by ALV Circle, Miss Earth Philippines, and Mutya ng Pilipinas. While EB’s sister brand, Hello Glow, is the official Sun Care Partner of Miss Universe Philippines.
Titleholders who attended included Bb. Pilipinas – Globe 2022 Chelsea Fernandez and Mutya ng Pilipinas – Miss Intercontinental Philippines 2023 Iona Gibbs, who were both awarded Miss Ever Bilena in their respective pageants’ coronation nights. Bb. Pilipinas 1st Runner Up - Herlene Nicole Budol, Miss Earth Philippines 2022 – Jenny Ramp and Miss Earth Philippines-Water 2022 – Angeline Santos were also present, alongside representatives of ALV Pageant Circle, Miss World Philippines 2022 winners Gwendolyne Fourniol, Justine Felitarza, Ashley Montenegro, Alison Black, and Cassandra Chan.
Definitely, Ever Bilena has also cemented its legacy as a beauty powerhouse!
