产业新闻 | 今天 发布

2025年3月27日，全球知名在线博彩公司Bet365宣布全面退出中国市场，包括台湾地区。 这一决定引发业内广泛关注，也标志着境外博彩平台在中国市场的生存空间进一步收紧。 Bet365成立于2000年，总部位于英国，一直是全球领先的在线博彩平台之一。 尽管其长期通过技术手段在中国市场运营，但面对日益严峻的监管环境，该公司最终选择全面撤出。 近年来，中国政府持续加强对跨境博彩的打击力度，2024年“净网”专项行动更是重点针对非法博彩及相关支付渠道。 政策高压下，Bet365的运营风险和成本不断攀升。此外，法律风险、市场竞争加剧以及用户流失，也是促使其做出这一决定的重要因素。 Bet365的退出无疑对中国玩家及市场格局带来影响。一方面，玩家的选择减少， 另一方面，可能有更多用户转向合法娱乐方式，如体育彩票或社交赌场游戏。 同时，这一事件也为全球博彩行业敲响警钟，合规化已成为行业发展的核心议题。 虽然短期内Bet365的收入或受影响，但从长远来看，这一调整有助于其优化资源配置，将业务重心转向欧洲、北美及新兴市场。 而对整个行业而言，如何在合规框架内寻找增长机会，将是未来的关键挑战。

作者：OG-东方娱乐

产业新闻 | 昨天 发布

Team Vitality and Philips Evnia are delighted to announce the renewal of their partnership until 2027. As an official partner, Philips Evnia will continue to equip the Team Vitality teams with state-of-the-art gaming screens to enhance their performance and experience. This renewed partnership reflects a shared ambition to push the boundaries of gaming and transform it into an experience that goes far beyond entertainment. Team Vitality is proud to announce the renewal of its partnership with the gaming monitor brand Philips Evnia. Together, these two iconic brands will continue to make their mark on a global scale across all of Team Vitality’s games, including popular titles, League of Legends, Counter-Strike 2, and VALORANT. Philips Evnia’s renewal with Team Vitality reaffirms their confidence in the club’s ability to support its international growth and demonstrates a collaboration built on shared values and a united ambition for success. A PIONEERING PREMIUM PARTNER FOR TEAM VITALITY Team Vitality and Philips Evnia are thrilled to continue their partnership until 2027, building on a successful collaboration that began in 2021. This ongoing four-year commitment is a testament to the organisation’s trust, shared values, and dedication to innovation in esport. By continuing to work together, they are reaffirming their confidence in each other and their ambitions to push the boundaries of competitive gaming. Over the past few years, Team Vitality and Philips Evnia have succeeded in captivating fans worldwide through a range of interactive and entertaining content. From standout content, such as the Pixel Perfect Challenge and Map Guesser, showcasing Philips Evnia screens, to impactful content pieces like The Unruly Series, which promotes inclusivity in esports, their collaboration continues to push the boundaries. In 2023, together, Team Vitality and Philips Evnia delivered an unforgettable Major CS experience, immersing fans in the action with a 1V1 setup at the V.Hive in Paris, 10 monitors available on the V.Boat, and an exclusive Major CS vlog, powered by Philips Evnia. Fans also had the opportunity to engage in physical challenges where they faced off against players under rules created by the community itself. This collaboration has driven remarkable engagement, generating 1.4 million impressions, 807k views across teaser and video content and 619k impressions from on-site coverage. By combining cutting-edge gaming technology with immersive fan experiences, Team Vitality and Philips Evnia continue to redefine engagement, bringing the community closer to the action and their favourite team like never before. Building on the previous year’s success and as part of their collaboration for 2025, Team Vitality and Philips Evnia will continue to consolidate their shared vision to place gaming at the heart of innovation and user experience. As an official partner, the Philips Evnia logo will proudly be featured on the top right-hand sleeve of the Team Vitality players’ shirts. Additionally, Philips Evnia will continue to equip Team Vitality athletes with state-of-the-art gaming screens, such as the 25M2N5200P Full HD gaming monitor, ensuring they are provided with the best technology for optimal performance. As well as supporting Team Vitality’s KARE initiative, to help support and spread awareness around mental health in the esports industry. Philips Evnia will be at the core of Team Vitality’s ambitious 2025 brand campaign, playing a fully integrated role in its execution. As part of this expanded collaboration, the partnership will feature exclusive content and challenges with the organisation’s professional players and ambassadors. These initiatives reinforce the shared commitment of both Team Vitality and Philips Evnia to developing innovative and engaging ways to foster authentic connections between athletes and their communities. TAKING GAMING BEYOND ENTERTAINMENT Over the years, Philips Evnia has been reinventing the rules of gaming with a welcoming, innovative, and playful spirit—inviting everyone, regardless of gender, age, or level of gaming, to discover a rule-redefining adventure. With Team Vitality, 2025 is set to be a transformative year, with the partnership aiming to transform the perception of gaming by integrating it fully into the daily lives of gamers beyond the screen. This renewal illustrates their shared vision of making gaming an inclusive and innovative experience, exceeding traditional entertainment. ‘We are delighted to continue this adventure with Philips Evnia, a partner who shares our ambition to push back the frontiers of gaming. This renewal marks an important milestone in our shared vision of making gaming an enriching, inclusive experience at the cutting edge of innovation. Together, we will continue to inspire the community and redefine the standards of our industry,’ said Nicolas Maurer, co-founder & CEO of Team Vitality. “At Philips Evnia, our journey has always been about welcoming all players and encouraging them to rethink what gaming can be. Our ongoing partnership with Team Vitality reaffirms our commitment to a welcoming, innovative, and playful approach. Together, we continue to break down barriers, spark creativity, and integrate gaming into everyday life.” explains Xeni Bairaktari, Marketing Director Europe of Philips Evnia.

作者：博牛社区

产业新闻 | 昨天 发布

The global esports organisation GIANTX has officially launched Night Mrkt, a creative marketing agency designed to help brands authentically connect with Gen Z and Gen Alpha through gaming and digital culture. After months of operating behind the scenes and collaborating with brands across various industries, GIANTX is taking the next step by officially launching Night Mrkt as a strategic initiative aimed at equipping companies with the insights, tools, and campaigns needed to engage today’s digital-first audiences. With headquarters in London and Málaga, Night Mrkt will focus on international markets, particularly the UK, Europe and the United States. The agency is built to navigate brands through the evolving entertainment ecosystem, offering strategic consulting, digital activations, and tailored content campaigns that resonate with digitally native audiences who favour interactive experiences and online communities over traditional media. Marketing Built for the Digital Generation Night Mrkt is led by José Díaz, CEO of GIANTX, alongside Mark Carter, Director of the agency and Chief Commercial Officer of the organisation. With over 20 years of experience in gaming, esports, and digital engagement, the team is dedicated to helping brands establish an authentic presence within this rapidly growing landscape. “With the launch of Night Mrkt, we are bridging the gap between brands and the digital-native generations who are shaping the future of culture. Gaming is no longer a niche interest—it’s a global movement at the intersection of entertainment, music, fashion, and digital experiences. Brands that fail to engage authentically in this space risk missing out on one of the most influential and engaged audiences in the world,” said Mark Carter, Director of Night Mrkt and Chief Commercial Officer of GIANTX. Carter also emphasised the importance of a data-driven and trend-based strategic approach: “By leveraging our deep expertise in gaming ecosystems, cultural trends, and digital engagement, Night Mrkt delivers bespoke, insight-driven strategies that help brands navigate this dynamic space with authenticity, creativity, and impact. We’re excited to help brands unlock the full potential of gaming and digital youth culture in ways that drive both cultural relevance and tangible business results.” A core service of Night Mrkt is Brand Strategy Development for Engaging Gamers & Digital Youth Culture. With over 20 years of expertise at the intersection of gaming, music, fashion, and entertainment, Night Mrkt helps brands authentically connect with Gen Z and Gen Alpha. Through deep insights, audience segmentation, and cultural trend analysis, the agency crafts actionable strategies that drive meaningful engagement. From content innovation to experiential activations, Night Mrkt ensures brands seamlessly integrate into the digital-first world of gaming and youth culture. A Booming Industry: The Future of Gaming & Digital Entertainment The gaming industry continues to expand at an unprecedented rate. According to Statista, the global gaming market was valued at $249.6 billion in 2023 and is projected to surpass $300 billion by 2025. Furthermore, 83.1% of internet users worldwide engage with gaming in some form, whether by playing or consuming related content. While Night Mrkt primarily focuses on brands looking to enter the gaming and esports space, the agency also works across multiple industries, including fashion, technology, film, hardware, automotive, and food & beverage. Its client portfolio already includes JD Sports, Agon by AOC, EWC, and Universal Pictures, among others. The agency will also work closely with GIANTX, the global esports organisation, to develop innovative content and activations, leveraging GIANTX’s expertise and influence in the esports ecosystem. With Night Mrkt, GIANTX reinforces its commitment to helping brands navigate the evolving digital entertainment landscape, offering a deep understanding of the gaming industry and a strategic approach to reaching the next generation of consumers.

作者：博牛社区

产业新闻 | 昨天 发布

The SOFTSWISS Game Aggregator is strengthening the sweepstakes and social casino sector by offering a vast array of free-to-play content. The solution provides operators with uninterrupted operations and dedicated technical support. Recent forecasts indicate that the free-to-play gaming market is expected to grow at a compound annual growth rate (CAGR) of 11.5% from 2023 to 2032, generating over 350 billion dollars by 2032. With over 27,800 games from more than 280 providers, the SOFTSWISS Game Aggregator effectively responds to the growing global demand for this type of entertainment. By continuously seeking new ways to help operators offer immersive gambling experiences without real-money wagering, the platform delivers the same advantages to sweepstakes and social casino operators as it does to traditional gambling projects, including: A vast portfolio with free-to-play and sweepstakes-ready titles Instant access to games through a single API integration, ensuring swift deployment of new content and minimising downtime Stable performance with 99.999% uptime and 24/7 technical support, ensuring a smooth experience for both operators and players Many global sweepstakes and social casino operators have partnered with the SOFTSWISS Game Aggregator to expand their audiences and strengthen player engagement. Besides benefiting from access to the extensive gaming portfolio, these projects get a flexible and reliable solution that can adapt to the evolving regulatory landscape around social and sweepstakes gaming. Alena Bekus, Deputy Head of the SOFTSWISS Game Aggregator, shared: “We see a real shift toward alternative gaming experiences where players can enjoy casino-style entertainment without risking losing money. That’s exactly where our solution fits perfectly. With our proven uptime record and seamless integration of thousands of games, we are helping our clients grow globally and stand out in the market.” The SOFTSWISS Game Aggregator has a strong reputation among operators of all sizes, from established brands to emerging newcomers. Operators have reported high satisfaction with the platform’s stability, ease of integration, and variety of content. According to recent Kantar research, 51% of SOFTSWISS’ partners rated the product a perfect 10 or 9, highlighting its role as a trusted all-in-one solution. The SOFTSWISS team will be available to discuss sweepstakes, social casino segments and partnerships at SiGMA Americas in São Paulo, Brazil, from 7 to 10 April. About SOFTSWISS SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

作者：博牛社区